We look back on some of the most important company cars of the last six decades

Renault Laguna II

While the first-generation Ford Mondeo and first-generation Vauxhall Vectra were default choices for sales reps, in 2001 a stylish French alternative made a play to become the ‘safe’ option. By Simon Harris.

The UK launch of the new Renault Laguna II in 2001 marked a significant structural shift in how corporate vehicles were evaluated. Before its arrival, fleet selection was predominantly governed by monthly lease costs, projected residual values, and running costs. While style and comfort played their parts, occupant safety was rarely the primary catalyst for signing a vehicle order. The second-generation Laguna changed that conventional thinking completely by introducing a clear engineering differentiator that forced both businesses and drivers to re-evaluate their vehicle choices.

That differentiator was the maximum five-star passenger protection rating from the independent testing body Euro NCAP. Although the first-generation Laguna had already performed respectably by securing a four-star score, that original rating represented the absolute maximum achievable ceiling when the vehicle was originally tested. The arrival of the Laguna II marked the first time any production vehicle in the world had broken into the newly established five-star tier. Coming less than a year after Euro NCAP introduced the fifth star as a stretch target, this achievement shattered the contemporary industry consensus that the newest head-protection pole tests and side-impact standards were impossible for a standard family car to meet without adding prohibitive weight or cost. Renault achieved this via an energy-absorbing structure packed with dual-stage front airbags and progressive load limiters.

For company car users, this technical milestone fundamentally changed the dynamic of the traditional choice-list conversation. It provided drivers with concrete, laboratory-proven leverage to bring corporate duty of care directly into the selection process with their fleet managers. Driving thousands of business miles every year on the UK road network suddenly felt significantly more secure in a vehicle equipped with a verified, elite occupant protection cell. It transformed safety from a luxury optional extra into an empirical operational requirement, shifting the focus towards risk management.

This safety leadership formed the core of a major corporate offensive by the French manufacturer. At the precise turn of the century, Renault was aggressively targeting the highly competitive UK fleet market, establishing itself as the number three manufacturer in the country by overall registration volumes. The Laguna II was the vanguard of this push, leveraging safety alongside distinct exterior styling and advanced onboard electronics to compete directly with dominant sector rivals like the Ford Mondeo and Vauxhall Vectra, which had long dominated typical high-mileage ‘repmobile’ choices.

It also pioneered cabin technology that had previously been restricted to high-end luxury models. The traditional ignition key was completely replaced by an electronic credit-card-sized keyless entry fob and a dashboard starter button, while tyre pressure monitoring became a standard feature across the range. Upper-tier models even featured automatic proximity locking. However, this rapid technological leap forward proved to be a double-edged sword. While the car was initially popular on the strength of its innovative features and exceptional comfort, early production models soon gained a reputation for fragile electrical architecture. Capricious keyless cards, temperamental dashboard sensors, and complex multiplex wiring systems created real-world reliability challenges that frequently frustrated high-mileage users and increased fleet downtime.

Renault was keenly aware of the reputational damage caused by these early electrical faults. Ahead of launching the third-generation model in 2008, the manufacturer took the unusual step of publicly promoting the intensive, near 20 million-mile global track and laboratory endurance testing that its development prototypes were undergoing to verify total system robustness and rebuild corporate trust among fleet buyers and leasing companies. Despite those early electronic frustrations, the Laguna II remains a genuine fleet icon for fundamentally raising safety thresholds across the industry, proving that volume cars could deliver elite occupant protection on a mass scale.

The Laguna was a technological tour de force, but sometimes the tech was unreliable.

The minimalist interior hid the audio system behind a flip-up cover.

The Laguna II brought to market sophisticated common rail diesel engines before Ford, Vauxhall and Volkswagen.

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