NEWS

FCA chooses historic race circuits to stage special days

Two of Britain’s most iconic racing circuits played host to FCA Group brands this year. Alfa Romeo returned to its “spiritual UK home” at Goodwood this summer with a packed stand at the Festival of Speed.


The event gave UK audiences their first chance to see Alfa Romeo’s first PHEV, the Tonale compact SUV. Also on show were the Quadrifoglio Racing Editions of the Alfa Romeo Giulia and Stelvio, designed in partnership with Sauber Racing, and the Alfa Romeo Formula 1 car, with driver Antonio Giovinazzi on hand to answer visitors’ questions.


Good wood also showcased the Jeep range including the Jeep Renegade plug-in hybrid with visitors putting the vehicles through their paces on the off road track. The Grand Cherokee Track Hawk with 710 horse power also gave guests a taste of extreme performance on the hill run.


FCA played host to more than 50 guests, drawn from leasing companies, direct fleet customers and dealer network customers, in the hospitality area, with many driving up Goodwood’s hills in the Giulia and Stelvio Quadrifoglio. Members of FCA’s Drivers Club also attended.


“It’s a great way of showcasing our products and showing potential customers what our brands are really about,” said Simon Wheeler, FCA Group’s corporate marketing manager.

FCA has also continued its long-held relationship with Silverstone.


“Silverstone was the site of the first World Championship Formula 1 race ever, and Alfa Romeo was the first manufacturer to win,” said Wheeler.


Before this year’s British Grand Prix, Alfa Romeo Racing driver Kimi Räikkönen put the 69-year-old Alfa Romeo 158 ‘Alfetta’ of the type Giuseppe Farina used to win that first race in 1950 through its paces on the Silverstone track.


“There is a huge amount of history at the track and we are still working with Silverstone today to showcase our premium vehicles,” said Wheeler.


He said vehicles available for test drives included Quadrifoglio editions of Alfa Romeo’s Giulia and Stelvio: “It is a chance for people to experience these vehicles where they are most at home.”

The all-new Jeep Wrangler will also be available for test drives on Silverstone’s challenging off-road circuit.


“FCA wants to show public sector fleets, such as emergency response services or the Forestry Commission, just how capable the Wrangler is in extreme conditions,” said Wheeler. 

FCA Fleet Hub redesigned

FCA Group has launched a new version of its FCA Fleet Hub website. The site, fcafleetandbusiness.co.uk, has been redesigned to provide a more intuitive way for potential fleet customers, company car drivers, or anyone seeking more fleet-centric information, to access what they need in one dedicated space.


The new site includes tax calculators, price guides that compare FCA Group products with the competition, and links to test drive bookings for FCA’s individual brands, alongside video and social media content and informational features on topics such as grey fleet, fuel types and total cost of ownership.


Simon Wheeler, corporate marketing manager of FCA Group, said: “The FCA Fleet Hub is here to help our customers by giving them the right information and interesting articles that help them, rather than just selling our products.


“The Fleet Hub’s primary mission is to become a central resource for FCA vehicles and make it easier for potential customers to overcome the challenges facing anyone who is considering a company car in the current market.”

FCA Fleet Hub redesigned

FCA Group has launched a new version of its FCA Fleet Hub website. The site, fcafleetandbusiness.co.uk, has been redesigned to provide a more intuitive way for potential fleet customers, company car drivers, or anyone seeking more fleet-centric information, to access what they need in one dedicated space.


The new site includes tax calculators, price guides that compare FCA Group products with the competition, and links to test drive bookings for FCA’s individual brands, alongside video and social media content and informational features on topics such as grey fleet, fuel types and total cost of ownership.


Simon Wheeler, corporate marketing manager of FCA Group, said: “The FCA Fleet Hub is here to help our customers by giving them the right information and interesting articles that help them, rather than just selling our products.


“The Fleet Hub’s primary mission is to become a central resource for FCA vehicles and make it easier for potential customers to overcome the challenges facing anyone who is considering a company car in the current market.”

FCA co-hosts sales meetings

FCA Group has hosted the latest in its series of partners’ sales meetings, this time with TCH Leasing, the leasing arm of TC Harrison Group and 29th in the FN50 list of the UK’s biggest contract hire and leasing companies.


Adam Bowen, the leasing and contracts manager at FCA Group, took key members of the FCA fleet sales team to support TCH at its June national sales meeting at Hilton Puckrup Hall, Tewkesbury.


The ‘get to know you better’ session followed the same template as FCA’s Hitachi Capital sales meeting earlier this year, with a briefing on FCA’s current product ranges and future electrification plans.

Test drives of the Alfa Romeo Giulia and Stelvio, Jeep Compass and the Fiat Professional Doblò were followed by a gala dinner.


The FCA fleet sales team followed up more than 50 sales leads resulting from the event, which was shared on social media by TCH staff.


Bowen said: “These well-received events are great at raising our profile with the fleet markets, showing them that FCA offers a multi-brand, one-stop shop solution.”

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