FUTURE OF FLEET > REMARKETING
HOW DIGITAL TECHNOLOGIES CAN HELP BOOST PROFITS
Jason Symes I sales director I Dealer Auction
What are the biggest drivers affecting how we remarket fleet vehicles today?
Speed and profit are still at the heart of every fleet’s decision to dispose of their assets. In pursuit of this goal, we know providers are being driven more and more to support manufacturers in keeping stock in group. Stock availability is still a major challenge in the industry; therefore, it is more pressing than ever for fleets to support manufacturers and their retail networks – and better for their business overall. Fleets need a means to engage with this audience to improve relationships and get the right vehicles in front of the right people. Digital platforms are rapidly evolving to cater for these needs and deliver the foremost closed network buying options.
How has technology evolved to help fleets put their end-of-life vehicles in front of the right buyers?
Digital remarketing holds the key for fleets to maximise their profits, ensure a quick asset turnaround and engage effectively with retail networks or existing buyers. At Dealer Auction, we have built a platform that has been designed to provide the optimal user experience. Combining a slick and enjoyable inter-face with smart filters and real-time data to empower buyers to make faster on-site decisions, retail networks can enjoy a bespoke experience tailored to them and their brand. We also support end of life by aggregating from several defleet sources. The proof is in the pudding, as stock turns around in an average of 2.9 days on Dealer Auction.
Beneath the shiny interface of the Dealer Auction platform sits a flexible framework helping fleets to optimise sales. We are constantly evolving and updating our platform in line with customer feedback to provide the best experience possible. One of those recent updates was to build auto-cascading, a feature designed to maximise the conversion rates of vehicles by offering them in several different channels and listing types.
Digital remarketing platforms are rapidly evolving to cater for fleets’ needs
You mention auto cascading, what does that look like in practice?
We wanted to shift the dynamic, giving buyers a better and fairer experience, while improving conversion. For example, a vehicle can start with a 24-hour auction in an exclusive closed network, allowing fleets to sell their best vehicles at the best price point. If a vehicle doesn’t sell the first time or reach its ideal price point, it can auto cascade into a different listing type or different network. We work with our customers to design a bespoke solution that enables them to sell stock how they want, when they want and to who they want, delivering an optimal turnaround and return. This gives fleets better feedback on the pricing of their stock, providing multiple opportunities for stock to sell at the right price.
How has technology evolved to help fleets put their end-of-life vehicles in front of the right buyers?
Digital remarketing holds the key for fleets to maximise their profits, ensure a quick asset turnaround and engage effectively with retail networks or existing buyers. At Dealer Auction, we have built a platform that has been designed to provide the optimal user experience. Combining a slick and enjoyable inter-face with smart filters and real-time data to empower buyers to make faster on-site decisions, retail networks can enjoy a bespoke experience tailored to them and their brand. We also support end of life by aggregating from several defleet sources. The proof is in the pudding, as stock turns around in an average of 2.9 days on Dealer Auction.
Beneath the shiny interface of the Dealer Auction platform sits a flexible framework helping fleets to optimise sales. We are constantly evolving and updating our platform in line with customer feedback to provide the best experience possible. One of those recent updates was to build auto-cascading, a feature designed to maximise the conversion rates of vehicles by offering them in several different channels and listing types.
You mention auto cascading, what does that look like in practice?
We wanted to shift the dynamic, giving buyers a better and fairer experience, while improving conversion. For example, a vehicle can start with a 24-hour auction in an exclusive closed network, allowing fleets to sell their best vehicles at the best price point. If a vehicle doesn’t sell the first time or reach its ideal price point, it can auto cascade into a different listing type or different network. We work with our customers to design a bespoke solution that enables them to sell stock how they want, when they want and to who they want, delivering an optimal turnaround and return. This gives fleets better feedback on the pricing of their stock, providing multiple opportunities for stock to sell at the right price.
Digital remarketing platforms are rapidly evolving to cater for fleets’ needs
Visit Dealer Auction to find out more: dealerauction.co.uk/fleet-remarketing-services
