Switch off the challenges to going electric
The fleet sector has led the way in driving the reduction in tailpipe emissions with the benefit-in-kind (BiK) tax regime undoubtedly having a major part to play. However now, as the government adjusts the targets to 2035 for the ban on the sale of new hybrid and plug-in hybrid vehicles, a complex set of challenges remain.
Charging infrastructure, the cost of buying and maintaining EVs and ongoing resistance from both leadership and employees are significant barriers for even the most eco-conscious business. Plus, for those using commercial vehicles, there are other hurdles to overcome including how battery range is affected when a vehicle is fully loaded, and the impact charging stops have on efficiency. Yet the urgency for change cannot be understated.
Examining all of these issues is the latest Europcar Sustainability Report - Sustainable Evolution.
One of the primary concerns for businesses is the adequacy of charging infrastructure. This was cited as a major challenge by 37% of businesses Europcar surveyed in Q4 2024, up from 34% in Q1. In partnership with Zapmap, Europcar provides EV rental customers with easy access to EV charging information, aiding in journey planning and reducing “range anxiety”.
BARRIERS FOR EMPLOYERS FROM SWITCHING TO A SUSTAINABLE FLEET
Price parity
Cost is another major barrier, with around 40% of businesses hesitant to make the switch due to the expenses associated with purchasing, charging and maintaining EVs. To address this, Europcar offers short and long-term rental solutions as a flexible alternative to leasing or buying. This approach allows businesses to experience EVs in real-world scenarios without the burden of large upfront costs or long-term commitments, especially while the technology is evolving. Europcar has also introduced price parity with ICE vehicles on electric car and van rental rates for business account customers. Resistance to change, whether from employees or employers grew in 2024, from 12% to 15%. Providing a better understanding of EV driving and charging, Europcar provides a comprehensive range of valuable resources such as the digital EV Guide and Knowledge Hub to address common questions and misconceptions as well as a detailed vehicle handover with a trained EV expert.
The commercial issue
72% of businesses relying on commercial vehicles told Europcar they are already impacted by the growing network of Clean Air Zones and Zero Emissions Zones, providing greater motivation to go greener. However, challenges unique to commercial vehicle drivers remain, including concerns about battery range, payload capacity and the provision of charging bays wide enough to accommodate larger vehicles and the ability to guarantee charger availability to reduce down-time. That’s why Europcar is investing in infrastructure, fleet and customer service to support businesses as they electrify their commercial fleets.
Download the latest Europcar Sustainability Report, Sustainable Evolution, to find out how the mobility provider is empowering businesses to confidently transition to a sustainable, zero tailpipe-emission future, overcoming the fear, uncertainty and doubt that exists and win the hearts and minds of businesses and motorists.
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